No sugar · no fillers · nothing you can't pronounce

The cheesecake that isn't trying to be sweet.

Real European cheese. Organic blueberries and fresh figs. A whisper of coffee, a handful of nuts, a hint of something Middle Eastern — and no sugar at all. Just a cake that tastes like it means something.

Reserve a cake Read our story

30% off your first cake · reserve 2 days ahead

Sweetened only by the fruit Zero added or artificial sugar All-natural, whole ingredients Baked in small batches, by reservation

A moka pot on the stove — the coffee at the heart of the cake

Our story

A boy, a forbidden fruit, and a cake that took thirty years.

As a baby I nearly died of blueberries — a real allergy, a frantic trip to the emergency room, a decade of craving the one thing I couldn't have. At fifteen I finally dared to eat one. I survived. And a long-lost love came rushing back.

"My girlfriend closed her eyes, looked me dead in the face, and said: this is the worst cheesecake I have ever tasted. That's when I knew I was onto something."

From Junior's in Brooklyn to a dinner party in China where I used a tenth of the sugar and strangers told me to quit my day job — this cake has a long history. Come read the whole thing.

Read the full story →

What's in it

Fewer things. Better things. Every one of them real.

Most "healthy" cheesecake hides sugar behind fourteen names and props up its texture with gums and starches. We took the opposite bet — and let honest ingredients carry the whole cake.

Blueberry and fig compote cooking down in the pan

The fruit does the sweetening

Organic blueberries and fresh figs, cooked down into the crown. No sugar, no honey, no synthetic stand-in — the berries carry the flavor and always have.

A generous portion of nuts

The base is built on real nuts, not a sleeve of crushed cookies. A unique European cheese does the rest — cultured, full, and honest, with nothing cheaper standing in.

Moka pot brewing the coffee that goes into the cake

A whisper of coffee & spice

A trace of caffeine from the moka pot and a hint of Middle Eastern spice give the cake its grown-up, mysterious edge. A label you could read to a curious kid without stumbling once.

Two takes

Choose your sweetness — the rest stays the same.

Same cheese, same blueberries, same short and readable ingredient list. The only thing that changes is how far we go with sweetness.

No sugar

BluBerry No

Our original. Not a grain of sugar — sweetened by the blueberries and figs alone. Deep, tart, unexpected, grown-up. The one strangers told me to quit my day job over.

Low sugar

BluBerry Low

For the classically-minded. A restrained touch of real sweetness for a rounder, more familiar bite — still no fillers, still nothing artificial, still a label you can read.

Sizes & slices

However much honest cake you need.

6″

The Small

Serves 4–6

The right size for a table, a gift, or an evening you don't want to share.

$105 / cake

9″

The Full

Serves 10–12

For the birthday, the dinner party, the table that deserves better than sheet cake.

$150 / cake

The Slice

Sit-in only

One perfect wedge with a coffee — priced at about a tenth of the whole cake. At the counter.

Coming soon

Reserve & waitlist

Reserve a cake — or get first word when we open.

We bake in small batches to keep it honest, so cakes go by reservation. Tell us what you'd like and we'll confirm by email. No payment taken yet.

Please reserve at least 2 days ahead — every cake is made to order.
First-timers get 30% off — welcome to the club.
No payment now. We'll email to confirm the details and pickup.

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Anything else? (occasion, allergies, questions)

No payment now — we'll email to confirm your cake and pickup. Please allow at least 2 days.

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